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Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

| Filed under: Fashion SmashionZportzJay ZBusiness Blitz

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Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

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