Home Videos Photos

Rocawear's Rooting For The Home Team With NY Yankee Sponsorship

| Filed under: Fashion SmashionZportzJay ZBusiness Blitz

jay-z-rocawear-new-york-yankee-sponsorship.jpg

Rocawear is throwing their baseball diamonds in the sky — at Yankee Stadium!

On Wednesday Jay-Z's clothing company announced they will be sponsoring the New York Yankees for the 2012 season.

As part of the sponsorship, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Iconix Brand Group's EVP of Marketing, Jameel Spencer, says the partnership was natural:

"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!"

First the Yankees release not one but two fragrances and now this?

Kinda bizarre, no?

[Image courtesy of Iconix.]

Tags: , , , , , ,

Email this  »
Worst Dressed Celebs Of The Week!
Best Dressed Celebs Of The Week!
15 Starlets Baring It All In See-Through Gowns
Taylor Swift's Style Evolution Of 2014: The Year Of Sexy Stems & Abs!
34 Of Christina Aguilera's Hottest, Most Memorable Looks!
Worst Dressed Celebs Of The Week!

Comments are closed.