On Wednesday, Marc Fisher aka the CEO of GUESS's footwear licensee Marc Fisher Footwear (duh!) spent three hours on the witness stand denying Gucci's claims that his company knocked off their tri-striped motif.
Fisher made sure to point out that the footwear industry often references vintage designs, but added other companies have knocked off his shoes as well.
Ederer sarcastically fired back:
"So, Jimmy Choo knocked you off and then you knocked Jimmy Choo off?"
Gucci was dealt another blow to the defense when their attorney brought out a binder filled with 5 years worth of photos of Gucci shoes that Fisher used as "inspiration".
And for Louis Ederer's pièce de résistance, he presented a spending report that showed the CEO spent nearly $75,000 on Gucci merch over the past 6-7 years.
Ederer wrapped his examination asking Fisher is he thought the case was ridiculous. His response?
"I don’t think anything that takes this much time and money out of my life is ridiculous. Gucci should have written me a letter. That’s what should have happened."
Once Gucci finished their skewering, Marc nearly broke down in tears while being questioned by his lawyer Darren Saunders.
His voice quivered as he told him "I don’t understand the allegation". Fisher added: "My family has been making shoes in this country probably longer than Guess exists" and wouldn't do anything to jeopardize his or his family's reputation.
Kinda late for that, no?
Both sides will hopefully make their closing arguments when they return to court on April 19th.
[Images courtesy of GUESS and Gucci.]