And we thought anal bleaching was bad!
A company in India is taking skin lightening to the extreme with the launch of the new "vaginal whitening" product Clean and Dry Intimate Wash.
The intimate wash is a "special pH-balanced formula" that promises to not only clean and protect the affected area, but also make the vajayjay lighter and brighter.
As if the product wasn't bizarre enough to begin with, the makers of Clean and Dry were kind enough to create a commercial to promote it.
Check it out in the clip (above) and tell us what U think!