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JCPenney Gets In Bed With Cosmo…For Lingerie

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We recently gave you the 4-1-1 on JCPenney's CEO Ron Johnson's major reinvention plan and apparently it includes collaborating with Cosmo on a line of lingerie!

The mag's fashion director Michelle McCool has already made trips to the retailer's headquarters in Plano, Texas to work on the line, which will also include bags, jewelry and accessories when it drops this fall.

The plan is also likely to include TV content on Hearst's new fashion YouTube channel, Hello Style.

Inneresting.

We'll admit it's an unlikely and very odd pairing, but when you think about what Cosmo publishes each month it kinda makes sense.

What do U think of the exciting partnership?!!

[Image courtesy of Cosmopolitan.]

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