Ugh. Not again!
Like Urban Outfitters, the conservative group is outraged over the retailer's decision to feature a lesbian couple sporting wedding bands inside the May catalog. The caption also reads "Wendi with her mom Carolyn, daughters Raven and Clover, and partner Maggie".
According to their website, the group that's not even remotely close to a million members slams JCPenney for "taking sides" in the cultural war:
"OMM has so many issues to cover we had no choice but to move on earlier in the year but have decided to revisit this issue and speak out again. It is obvious that JCP would rather take sides than remain neutral. JCP will hear from the other side so they need to hear from us as well.
Last time OMM contacted JC Penney store managers, we were brushed off. Some even experienced in person the store manager saying "Thank you" and walking off while their customer and our concerned members were in mid-sentence. OMM has been told that JCP corporate office told store managers to say "Thank you" and then walk away. If they want our business, then we will not be ignored!
The store managers are the ones who can communicate to corporate for their customers. Managers will not want to be in the middle so when we politely express our concern to them, they should realize that they are the ones taking all the complaints and corporate is not having to answer for the decisions they are making. Managers will pass along customers’ frustrations, and their own, to corporate because they will likely get tired of their game. Managers will also have to answer to corporate for the loss in sales from traditional families, so we will give them the proof they need to back this up when we tell them we will no longer be able to shop with them until they take a neutral stand."
OMM now wants members to politely ask their local JCP managers "what was the purpose in stating on page eleven that Wendi and Maggie are partners?"
Because that worked so well the last time, right?
[Image courtesy of JCPenney.]