First QVC and now this!
Nicole Richie is following in fellow Fashion Star Jessica Simpson's footsteps and partnering with Macy's on a new line inspired by her signature boho chic look.
The collection will be exclusive to the store's Impulse department and will be available in about 100 locations and Macys.com, beginning this September.
Macy's CMO Martine Reardon describes why Nicole and Macy's are such a good match for each other:
"Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She’s a real fashion influencer. She’s got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style. But we are being very careful to provide what the Macy’s customer wants. She really likes clothes with versatility. She likes to dress it up and dress it down."
Considering Nicole's relationship with the department store and her affiliation with Fashion Star, this seems like a perfect match.
And knowing that we can expect anywhere from 24 to 30 different styles in her new collection, we are definitely looking forward to this new endeavor! They're going to go fast so mark your calendars now!
[Image via WENN.]
Tags: bohemian, boho chic, collection, fashion star, impulse, jessica simpson, macys, nicole richie