Things are gonna get GOOPier because Gwyneth will be dripping in Hugo Boss' scent Boss Nuit Pour Femme (Boss Black for Women.)
She's just signed as the new face of the female signature scent and will star in the fragrance's TV, print, and online campaigns that will be all up in your face this September.
So what does Miz Paltrow herself say about her new gig??
"I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme. To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life."
Of course you do, Gwyneth. OF COURSE YOU DO. We wouldn't expect anything less!
Prelaunches for the new perfume campaign are slated for August so get ready for a summer of Gwyneth!
[Image via WENN.]
Tags: boss black for women, boss nuit pour femme, fragrance, gwyneth paltrow, hugo boss, perfume, scent, women