Marc Jacobs turned lemons into lemonade when graffiti artist Kidult tagged the word "ART" in hot pink letters all over the designer's Soho boutique.
Then, in a majorly cocky move, he posted the picture on his Twitter.
Instead of getting angry, Marc Jacobs got even and decided to put the picture on a t-shirt and sell it for $689.
He tweeted the (above) shirt and wrote:
"Available now for $689. Signed by the artist, $680."
Kidult responded with this:
@MarcJacobsIntl … ??? LET'S PLAY, but we don't play the same rules!
Then, he retweeted a follower who called Marc Jacobs a "capitalist thief."
It's not even a fair game!
Which side are U on??
[Image courtesy of Marc Jacobs.]