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Gucci Is The Biggest Loser In GUESS Trademark Lawsuit

| Filed under: Fashion SmashionLegal MattersGucciGuess

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A judgement was finally made yesterday in the three year bitter trademark battle between Gucci and GUESS.

As you may recall Gucci sought $221 million in damages, but a federal judge only awarded them $4.7 million, making GUESS the real winner in this case.

In the 104 page opinion, U.S. District Court Judge Shira Scheindlin wrote Gucci successfully proved its dilution claims under the Lanham Act and granted a permanent injunction that bans GUESS from using the Quattro G pattern, the green-red-green stripe and certain other square G marks.

What Scheindlin didn't agree with was Gucci's counterfeiting claims, writing: "courts have uniformly restricted trademark counterfeiting claims to those situations where entire products have been copied stitch-for-stitch."

GUESS CEO Paul Marciano released a statement shortly after learning about the judgement, and needless to say he was thrilled:

"Gucci’s request in court was unconscionable by its scope and the amount of damages they claimed. They ‘forgot’ to claim certain trademark rights that Guess used for 23 years, such as the script logo and the court sided with Guess. I believe Gucci is currently court-forum shopping to find a friendly court but Guess will vigorously defend our rights in every jurisdiction."

Gucci has yet to comment on their legal defeat victory.

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