Paris Hilton is a Fragranz Queen!
Next month the socialite turned business mogul will introduce her fifteenth fragrance Dazzle, which she says expresses her personality.
If you're like us, you're probably scratching your head and wondering who's buying all these Paris perfumes. But the answer is simple: lots of people.
Since starting her perfume empire in 2004, Paris and co. (her distributor Parlux) have scrounged $1.5 billion in sales and by the end of 2012, sources estimate that she will be generating around $140 million.
"What started out as just an interesting experiment became a real business very quickly. Every one of the scents I have done is still on the market somewhere. I will keep providing Parlux with new inspirations and will continue to visit our customers around the world."
[Image via WENN.]