It’s true! Although it may be pretty far off in the distance.
At the Denim by Première Vision Fair, held last month in Paris, denim giants from all over the world gathered to talk about, well, jeans!
The possibilities for this industry really are endless, especially in light of the economy. “When bad times are coming, in some ways, it is good, because it drives innovation,” said Adriano Goldschmied, a big timer in the biz.
For example, Cone Denim is putting their money where their innovation is and investing in a new patented machine that uses and reuses rain water and can dye 120 pieces of clothing in just 40 minutes!
One exec explained how jean machines would work:
"We could design a smaller, one-unit machine for retail. Customers could come to the store and have their jeans dyed in less than an hour. I don’t think we are there yet because most customers want other characteristics to their denim like scraping, and that would not be possible in retail, but that is a possibility in the future."
Wow! Can't wait to see this in action!
So keep your eyes peeled, because these guys are working hard to make the slimmingest, most Earth-friendliest jeans out there!
[Image via Adriana M. Barraza / WENN.com.]
Tags: adriano goldschmeid, cone denim, denim, denim by premiere vision fair, jeans, paris, sustainable dye, sustainable fabric