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Alexa Chung New Face Of Maje!

| Filed under: Fashion SmashionAd CampaignsAlexa Chung

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Alexa Chung is back in front of the camera for Maje's fall campaign!

The black and white ads lensed by Glen Luchford were shot in the wee hours of the morning at Paris' Porte des Lilas subway station and "are meant to evoke a Sixties film heroine".

The Parisian brand said of Alexa's ads:

“Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ’n’ roll."

The campaign is due to drop in September issues, and we are ecstatic to see all the retro images!

Until then, check out the preview (below)!

[Image courtesy of Maje]

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