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Hedi Slimane Wants To Take The Yves Out Of Yves Saint Laurent

| Filed under: Fashion SmashionYves Saint Laurent

yves-saint-laurent-shopping-bag.jpg

Blasphemy!

Hedi Slimane wants to make some major changes now that he's creative director of Yves Saint Laurent

Rumor has it Slimane approached CEO Bernard Arnault about dropping Yves from the name and go by just Saint Laurent.

Who does he think he is? Jack McFarland!?

Slimane apparently wants to "lose the history" associated with the iconic label and Arnault is actually considering it.

Yves Saint Laurent’s long-time partner, Pierre Berge, has gone to great lengths to keep the designer in the forefront of peoples minds when they think of the brand.

No word on how he feels about this, but it’s safe to say it’s not good!

Hmm… we just can’t envision a label with only SL on it, can U???

[Image via Ramey Pix.]

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One comment to “Hedi Slimane Wants To Take The Yves Out Of Yves Saint Laurent”

  1. coco530 says – reply to this


    1

    YSL is owned by PPR, not LVMH. That makes François-Henri Pinault the CEO.