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Gucci Taps Blake Lively To Shill New Female Scent

| Filed under: Karl LagerfeldBlake LivelyAd CampaignsGucciFragranz!Chanel

blake-lively-new-face-of-gucci-fragrance-gucci-premiere.jpg

What will Karl think!?

Gucci is going Old Hollywood with their newest female fragrance Gucci Première and they're taking Blake Lively with them!

The former face of Chanel's Mademoiselle handbags will star in both the campaign, shot by Mert & Marcus, and short film directed by Nicolas Winding Refn.

Creative director Frida Giannini said Blake was the perfect choice because her unique style and charisma bring the allure of the scent's "timeless Hollywood glamor and the iconic leading ladies of Hollywood's golden era" to life.

Naturally, Blake was flattered, saying:

“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."

Deep.

Gucci Premiere launches in the UK next month and worldwide in September, just in time for the short film to debut at the Venice Film Festival.

We can't wait to see the ad! Blake knows how to work a camera pretty darn well.

[Image via Gucci.]

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