What will Karl think!?
Creative director Frida Giannini said Blake was the perfect choice because her unique style and charisma bring the allure of the scent's "timeless Hollywood glamor and the iconic leading ladies of Hollywood's golden era" to life.
Naturally, Blake was flattered, saying:
“It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."
Gucci Premiere launches in the UK next month and worldwide in September, just in time for the short film to debut at the Venice Film Festival.
We can't wait to see the ad! Blake knows how to work a camera pretty darn well.
[Image via Gucci.]
Tags: blake lively, blake lively for gucci premiere, chanel mademoiselle, frida giannini, gucci, gucci premiere, gucci premiere fragrance, karl lagerfeld, mert and marcus, nicolas winding refn, venice film festival