The designer turned perfumier hooked up with TPR Holdings LLC, whom she met through fellow Fashion Star mentor John Varvatos, to create Nicole by Nicole Richie, the "cool, classy scent with an edge".
According to Nicole, her perfume was inspired by the layers of scents her mom lathered on each day:
“I have a very traditional Southern mom — you never left the house without lotion. Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers.”
With the help of Steve DeMercado of Fragrance Resources, Nicole concocted a yummy scent that combines her mom's vanilla and amber aromas with notes of blackberry, Seville orange, Moroccan rose, valley and papyrus, just to name a few.
The fragrance comes housed in an art-deco inspired bottle, a collaboration between Nicole and designer Dale Brandon Kan:
“I wanted it to represent different layers of a woman, which is what I try to do with Winter Kate and House of Harlow 1960. I’m very particular in the way that I create. We’re in an interesting time right now where women aren’t just one thing — there are many different parts to a woman. So I wanted to create a very intricate bottle that was still elegant, but not so in-your-face girly at the same time.”
Nicole by Nicole Richie will roll into major department stores in September and is available in two sizes, 1.7 oz. for $55 and 3.4 oz. for $69.
If you can't get enough of the sweet smell, she is also releasing body lotion and bath and shower gel.
Nicole's juice sounds like pure ambiance! We can't wait to take a big sniff of it!
[Image via WWD.]
Tags: 2000 department stores, amber, aroma, australia, department store, designer, elegant, fashion star, fragrance, john varvatos, lily of the valley, mom, moroccan rose, nicole by nicole richie, nicole richie, papyrus, perfume, perfume bottle, scent, september, smell, steve demercado, uk