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Lucky Brand Adds Plus Size Label

| Filed under: Fashion SmashionBusiness BlitzCollection's Bureau

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Lucky us!

The super popular jeans company, Lucky Brand, is finally creating a plus-size clothing line!

The 75 piece Lucky Plus collection, includes an array of tops, knits and wovens as well as a new fit of jeans called Ginger. The jeans will be available in sizes 14 to 24 and skinny, straight and boot cuts.

But wait, it gets better! Lucky Plus will launch in July at Nordstrom, Macy’s, Von Maur, Lord & Taylor and Belk.

Lucky hopes to turn their plus size line into a lifestyle brand and already plans on introducting pull-on leggings, a glitter finish and dresses for the holidays.

Creative director Patrick Wade explains:

"We want to be fashion-right…give her something that’s fun to wear and give it a lot of attitude."

Good on them!

We seriously cannot wait for this collection to come out!

[Image via Lucky Brand.]

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