See that face? That's the face that will be advertising Balenciaga's new fragrance, Florabotanica.
"On a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that."
Considering the fact that KStew admits to not really wearing perfume, she says:
"I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar. There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, 'Whoa, check me out.'"
[Image via Stephane Feugere / Balenciaga.]