Jockey has dipped their pretty little hands into some fashionable undies!
Rachel Zoe teamed up with the underwear company earlier this year to promote and curate Must Have, a chic collection of underwear that is comfortable and fabulous.
Zoe believes having the right undergarments is essential:
“Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that."
Not only will you get flashy and comfy, your Jockey Must Have tags will read: Preferred by Rachel Zoe.
Dustin Cohn, chief marketing officer at Jockey International explains why the company chose the designer:
"[She is a] design and fashion icon. Jockey wanted to address a younger, more fashion-conscious consumer."
The two lines of "fashion-forward intimates" includes bikinis, thongs, hipsters, boy-shorts and tanks and will be available in solid colors and graphic prints.
The unmentionables are also affordably chic, with tops priced between $21-$24, shapewear from $26-$57, and underwear for $10.50 each or three pairs for $27.
If U can't wait to slip into a pair, the new collection is already available at Jockey stores and jockey.com, and a department store launch is scheduled for October.
There's only one way to describe this collab: ba-nan-as.
[Images courtesy of Jockey.]
Tags: dustin cohn, jockey, jockey intimates, launch in october, must have, preferred by rachel zoe, rachel zoe, rachel zoe endorses jockey, shapewear