A match made in fashion heaven!
To show the world they’ve upped the fashion ante, Aeropostale has tapped starlet Chloë Moretz to be the face of their new campaign. She’s going to be involved in everything from the ads to tweets to creating looks online, and even hosting the musical event Jingle Ball!
“Over the last few years, the uniform for girls has changed. The number of different brands girls shop is broader than ever. In some cases, they’ve migrated to more fashion-oriented brands. Knowing this, we knew we had to continue to evolve fashion. We broadened our assortment. Girls want newness in silhouettes and fabrications. We’re adding details such as lace and crochet and we’re moderating the logo.”
The senior VP, Scott Birnbaum also stated:
“We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.”
Aeropostale’s demographic is 14 to 17 year-old-girls, and younger people of both gender, so her 15-year-old age is perfect for this!
Chloe's first campaign is a back-to-school campaign. They even designed the stores with “shopper-tainment” in mind, meaning there will be features to engage the shoppers, with the prototype store being opened in Garden City, NY at the Roosevelt Field Mall.
[Image via Aeropostle.]