Oooh! The smell of sweet luxury.
Donna Karan is set to launch Donna Karan Woman in August packaged in beautiful intricate bottles.
Global brand president of Aramis and Designer Fragrances, BeautyBank and Idea Bank at the Estée Lauder Cos. Inc., Veronique GabaiPinsky said:
“This project represents Donna’s supportive messages to women. She has always tried to enhance every woman’s best features. She makes you feel beautiful, no matter what.”
The designer teamed up with Zaha Hadid to compose a unique sculpture for Woman. According to reports, its curving shape is designed to harmonize with Karan’s 1994 best-selling Cashmere Mist bottle.
The black and gold bottle (above) was developed by Karan's late husband, Stephan Weiss, who was a sculptor for Donna's aroma franchise.
Miz Karan talks about the new design and how the fragrance came from womens' encounters with men:
"[This is] the next step. There is a man in every woman. He [Weiss] made all the bottles. He did everything. This is Zaha’s bottle. Woman — a woman and a man all coming together for me — that is the power of a woman."
Donna and perfumer Anne Flipo collaborated with the vice president of corporate fragrance development worldwide for the Estée Lauder Cos. Inc., and International Flavors & Fragrances, Trudi Loren, to flavor the scent with orange flower, sandalwood, and Haitian vetiver.
Photographers Inez van Lamsweerde and Vinoodh Matadin shot the ad campaign featuring Christy Turlington Burns, Karolina Kurkvova and Liya Kebede that is due to drop in September in major mags.
Woman will be available in about 240 stores including Lord & Taylor, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales and will be up for grabs in the U.K. at Harrods this fall.
The collection includes eaux de parfum in two sizes running from $85 to $115, body lotion for $50, and a cleansing lotion at $45.
The label estimates a $20 million projection in its first year with about $10 million to be spent on advertising and promotion.
Creating juice can sure get you a lot of cheddar.
The fashion designer also has plans on putting together another fragrance to specifically aid Haiti based on vetiver, a scent that can be found on the island.
From the looks of it, the fashion designer has a lot of smell goods on her hands that can only take her further to the top.
Get your whiff on girl!
[Images courtesy of Kyle Ericksen/Donna Karan.]
Tags: anne flipo, august launch, bloomingdales, carol russo, christy turlington burns, donna karan, donna karan woman, estee lauder cos inc, haiti, inez van lamsweerde, karolina kurkvova, liya kebede, lord and taylor, neiman marcus, nordstrom, saks fifth, stephan weiss, trudi loren, veronique gabaipinsky, vinoodh matadin, zaha hadid