It’s almost time for Saks Fifth Avenue’s Key to the Cure campaign, and this year it will feature Penelope Cruz!
The actress is the Entertainment Industry Foundation’s ambassador for the initiative and will star in several PSAs wearing a limited edition shirt designed by Carolina Herrera.
Cruz said of her involvement:
"Cancer has affected each and every one of us in one way or another and I am thrilled to be involved with this wonderful cause."
"It is important to work all together because this disease goes everywhere in the world, and every family knows someone who has had a problem with it. If we all get together to raise money for them, it works. If cancer is detected in the very early stages, it can be cured. You have the time [to help]. If you have a little bit of discipline, you have the time to do everything — to do your work, to live your life, to help people and to help causes that you believe in. There is time to do everything if you are organized. But you should not be doing it to impress other people. You have to want to help."
You can get these $35 shirts starting October 1st at Saks, Off 5th, and online at saks.com. All of the proceeds will go to EIF’s Women’s Cancer Research Fund.
You can even meet Miz Herrera during a meet-and-greet at the company’s flagship New York store for the Key to the Cure shopping weekend, which runs from October 18-21, so mark your your calendars now!
[Image via Saks Fifth Avenue.]
Tags: cancer research, caroline herrera, entertainment industry foundation ambassador, key to the cure 2012, off 5th, penelope cruz, saks fifth avenue, shirts for charity