Well this is interesting!
YSL really 'likes' Facebook, so much so that they're making an eyeshadow palette inspired by the social network.
The Pure Chromatics Devoted To Fans palettes will be released on YSL’s Beauty Facebook page, obvi, and only 1650 are being produced.
Commercial Director of Facebook France, Damien Vincent, said:
"We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans."
Those lucky enough to score the $60 palette on July 19th will also be privy to exclusive info as well as perks and services on Facebook and in stores.
While we aren’t crazy about Facebook-blue eyeshadow, we like the concept behind this!
[Image via YSL.]