Jason Wu is a collaborating fool!
After designing a very successful collection for Target, Wu is now partnering with Nordstrom to launch Miss Wu, a younger and more contemporary line.
The designer says the line is his most personal one yet:
"Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself. I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude."
Wu describes the mod-inspired, 40 piece collection as very "girlie" and "feminine" with lots of printed shifts, floral skirts, striped tops and plenty of bows to go around.
Compared to Jason's ready-to-wear label, Miss Wu is a little easier on the wallet, with prices ranging between $195 for a blouse to $705 for a leather jacket.
We said a little easier, not a lot.
The line is scheduled to roll into Nordstrom's Via C department in January and once the one-year exclusive is over, Wu plans to take Miss Wu wholesale and eventually expand into accessories by 2014.
January seems so far away, but as with most things, it will be worth the wait!
[Image via Jason Wu.]
Tags: contemporary collection, designer collaboration, exclusive collection, jane firkin, jason wu, jason wu for nordstrom, jason wu for target, jeffrey kalinsky, marianne faithful, miss wu, nordstrom, target, via c