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Celeb Boutique Uses Dark Knight Rises Massacre To Hawk Dress
There are no words.
Clothing website, Celeb Boutique clearly didn't Google, turn on a TV, or even do a hint of research before sending out a tweet to peddle a dress on Friday.
The online retailer saw #Aurora was trending on Twitter, which unbeknownst to them was because of the tragic Dark Knight Rises movie theater massacre in Aurora, Colorado, and thought it was clearly about their Kim Kardashian-inspired dress called Aurora.
Once they realized they royally done goofed, the tweet was deleted and damage control ensued.
We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our
— Celeb Boutique (@celebboutique) July 20, 2012
social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive
— Celeb Boutique (@celebboutique) July 20, 2012
tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
— Celeb Boutique (@celebboutique) July 20, 2012
this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB
— Celeb Boutique (@celebboutique) July 20, 2012
We know it was probably unintentional and while their PR may not be US-based the tweets were sent out at 12pm PST. That's a whole 12 hours AFTER it occurred!
Next time the boutique should really get their facts straight before they advertise items based on current "trends."
[Image via Celeb Boutique's Twitter.]
Tags: aurora, celeb boutique, colorado, colorado massacre, colorado shooting, kim kardashian, twitter
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