These ads are hipster heaven!
For the fall campaign, Franco wanted to combine “old and new Hollywood” which he certainly accomplished in these photos.
"The whole aesthetic approach of the campaign is based on the eternal hipness of the clothes. We can do a meditation on old and new Hollywood at the same time because of the way the clothes fit into all eras."
Franco was also inspired by Hollywood screen legend Rudolph Valentino:
"He was the great sex symbol of the silent film era, so much so that some journalists wrote pieces about the general decline of masculinity and blamed Valentino's suave effeminacy as the main cause. But now, almost a hundred years later, we can champion the ambiguity of Valentino."
That may explain why James shot part of the campaign at the Hollywood Forever Cemetery, where the Sheik is entombed.
Check out some of the ads and behind-the-scenes pictures (below)!
[Image via 7 For All Mankind.]