It seems like bringing Nina Garcia onboard was just the beginning.
As another part of JCPenney's renovation, Ron Johnson, the company's CEO, will be putting boutiques, shops and stores inside the larger shopping space.
This will include things like denim bars, with everything from Arizona Jean Co. to Betseyville by Betsey Johnson.
Best, and most interesting of all, one of these shops will be a barber!
To kick off the opening of these areas, JCPenney’s is giving free haircuts to kids who are going into kindergarten or grade school in August!
There will also be other enticing differences like changing the branding to make each "shop" look different with signage, changing up the lighting and making checkout easier with iPads.
It’s hard to visualize all this, but it sounds fantastic! We can’t wait to see all of the plans rolled out!
[Image via JCPenney.]
Tags: barber shop, betseyville by betsey johnson, ipad checkout, jcpenney, ron johnson