Marie Claire's fashion director was recently named the retailer's Style Voice curator, and now she's making JCP's stock soar in less than 140 characters.
"I’m @jcpenney’s HQ. Thank you Ron Johnson for the walk through of JCP’s prototype. Get ready to shop! Its going to be a game changer!"
JCPenney's stock wasn't doing so well before Nina's brief message, but as soon as she 'Tweet', the stock spiked nearly 10%.
The Project Runway judge has over 470,000 Twitter followers, so with her fame and many fans, we're not surprised the tweet impacted the stock.
However the increase was short-lived because the stock dipped back down and closed at $22.05, which was still a 5% gain for the day.
Oh well, that's still a good day just off of a single tweet!
[Image via Andres Otero/WENN.]