This year, several fashion publications are featuring more ad pages than ever before, while a few others are showing a steep decline.
Hearst's publications are generally up, thanks to the circulation increase of their digital issues:
Elle - 400 (up 12%)
Harper’s Bazaar - 360 (up 17%)
Marie Claire - 237 (up 23%)
Esquire - 99 (up 20%)
Besides their golden child, Vogue, and mens mags, Conde Nast's pubs' ads are down:
Vanity Fair - 222 (down 2.5%)
W - 246 (down 4%)
Glamour - 205 (down 16%)
Lucky - 136 (down 26%)
Self - 90 (down 6%)
GQ - 204 (up 5%)
Details - 140 (up 20%)
Conde Nast expected to have a soft September because of budget cutbacks, however, their overall revenue for the year is up.
They were also reminded of how many people are now reading publications digitally, which requires a premium on those issues.
And even though the increase is small, both of Time Inc.’s magazines will have their biggest September issues:
InStyle - 440 (up 2%)
People StyleWatch - 185 (up 10%)
It also doesn't hurt that the Olympics are going on and it's an election years, which typically garner more ads than others.
There's also the fact that the September kicks off the holiday shopping season, so obviously companies are going to want to have their adverts featured in the biggest issue of the year.
Either way, get ready to turn lots of pages when you pick up and/or receive your September glossies!
[Image via Harper's Bazaar.]
Tags: conde nast, details, dow jones wsj magazine, elle, esquire, glamour, gq, harpers bazaar, hearst, instyle, lucky, marie claire, media industry newsletter, michael clinton, people style watch, self, september 2012, september issue, steve cohn, the new york times style magazine, vanity fair, vogue, w magazine