The brand's Facebook page has received almost 3,000 likes for the new design, but with the love also came hate.
"Hard to believe such a poor decision has been made, which can only damage the brand."
"This is so boring and genuinely disappointing."
"Go back to the old logo, the new one lacks imagination."
"I'm not a fan of the new logo, but I can see what the brand was aiming for. But I really do think the Yves or Y was quite important and iconic. The new logo doesn't represent the same brand to me."
However, other individuals think the logo is fabulous:
"What Hedi proposes is both new and old, looking forward but with respect for the old. YSL and the full name in the same script were only used for Haute Couture. The ready-to-wear used the same typeface which Hedi has proposed."
"Very fresh, modern, contemporary… of the moment. It speaks of an austere, inconspicuous, but highly elegant luxury."
Of course Hedi Slimane's decision to change Yves Saint Laurent to Saint Laurent Paris wasn't going to be liked by everyone, but Mr. Slimane is the creative director, so he should know what's best for the label!
Sounds like a win-win situation to us!
[Image courtesy of Saint Laurent Paris' Facebook Page.]