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Ferrari Launches Red Power Fragrance For Men

| Filed under: Ad CampaignsFragranz!


Start your engines fellas, this scent will surely make you smell goooood!

Perfume Holding holds the license for Ferrari men’s eau de toilette, and with the brand's new fragrance, Red Power, the company plans on making more cheddar and binding market performances in Brazil and the Middle East.

Chief executive officer of Perfume Holding, Enrico Ceccato talked about Ferrari's product history:

"The Ferrari world goes way back. [For many years the brand's focus was on] the world surrounding Formula One racing, competition and fans."

But as time passed, Ferrari president, Luca Cordero di Montezemolo began offering luxury products adorned with the silver horse logo.

Red Power is the label's sixth cologne, which targets men aged 25 to 35 with spicy smells from red oranges, bergamot, red pepper, lavender, rosemary, white musk, violets, geranium leaves, red cedar, patchouli and tonka beans.

Perfume Holding’s vice president of creation and development marketing, Brigitte Wormser, spilled deets about who the fragrance was made for:

“A man driven by passion. This is a man passionate about beautiful things, beautiful cars and everything he does in life. He is moving up both professionally and personally.”

Sign us up for that type of man!

Red Power will come in a 1.3oz bottle priced at $41 and a 4.2oz bottle for $65. Aftershave and lotion will be available for $41 and a spray-on deodorant will hit for $19.

The ad campaign features model Tao Fernandez who is shot by Dino Baranzelli.

We're ecstatic about Ferrari's new aroma, but we're even more excited about the hottie who is featured in the campaign.

He sure is someone worth drooling over looking at!

Check out the essence (below)!

[Images courtesy of Ferrari.]

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