The truth has made its way to the surface.
Apparently, the Nelson Mandela inspired clothing line, 466/64 Fashion, has no ties to Mr. Mandela whatsoever.
According to the president of Cadence Communications, James Cecil, who represents the Nelson Mandela Foundation in North America:
"466/64 Fashion is making false claims that it is tied to Nelson Mandela — it is not, nor does it benefit him or his foundations. They are deliberately misleading people in the fashion industry — the name ‘Nelson Mandela’ is not to be used in conjunction with any commercial products. They cleverly use his quotes in their advertising, but this is not his line of clothing. He did not launch it, nor is he associated with it. [466/64 Fashion and 46664 Foundation] have no affiliation with Nelson Mandela, the Nelson Mandela Foundation, the Nelson Mandela Children’s Fund, nor the Mandela Rhodes Foundation."
And if you don't believe Mr. Cecil, a spokeswoman for 466/64 confirmed that the line wasn't launched or designed by Nelson:
"46664 South Africa has its own board of directors and is a separate entity to the Nelson Mandela Foundation. 46664 South Africa has officially licensed 466/64 Fashion. 466/64 Fashion’s mandate from 46664 South Africa is to establish a global fashion brand that can create a sustainable income stream in order to fund various humanitarian projects. 46664 South Africa’s ethos is not to use Mr. Mandela’s name and image commercially. 466/64 Fashion is therefore not Mr. Mandela’s clothing brand or line and should not be reported as such."
Earlier this month, the clothing line debuted in New York on Nelson Mandela International Day, and puzzling enough, the collection had press materials stating that Mandela founded 466/64 and was inspired by his legacy.
The label was launched in South Africa in August of last year, and has since financed three container libraries for the Mandela Day Library Project 2012 that helps promote literacy and reading for deprived schools in the country.
Oh well, the line is still cool and has a great meaning behind it, so we'll continue to like it!
[Image via AP Images.]
Tags: 46664 apparel, 46664 fashion, 46664 south africa, cadence communications, james cecil, mandela day library project 2012, mandela rhodes foundation, nelson madela international day, nelson mandela, nelson mandela childrens fund, nelson mandela foundation