Sometimes being this ridiculously good looking can get you in trouble!
The seksi and illuminating stunt was to promote Golden Balls' bodywear line, which originally launched back in February, and we gotta say it was great way to get a rise out of tourists.
Unfortunately for the rest of us, the penile projection was a one time thing, and won't be repeated.
Sigh. Maybe someone can convince H&M to do it in the US. Specifically in Los Angeles, say, around the Hollywood Hills?
[Image courtesy of H&M.]