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Fashion Trucks Are Kind Of A Big Wheel In Retail

| Filed under: Fashion SmashionBusiness BlitzRetail Therapy


Talk about hawt wheels!

There's a growing trend in retail that's literally taking to the streets: mobile stores.

Owners of individual stores on wheels say they were inspired by gourmet food trucks, which has somewhat of a cult following now, in order to give customers a more unique and individual experience.

Mike Gatti, a senior vice president of the National Retail Federation, said the new concept is a hit:

"It's an opportunity to get (customers) into the parking lot and go to the mobile truck and we believe there's overflow traffic that goes right into the store from there," said "We're not hearing really any complaints about them."

In fact, struggling brick and mortar stores are even looking to collaborate with the wheelin' and dealin' mobile stores to get customers excited about shopping in a struggling economy.

It definitely sounds like a brilliant and unique idea!

Would U shop for clothes in the back of a trailer or mobile store???

[Image via AP Images.]

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