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New App Offers Help With Bra Shopping

| Filed under: Fashion SmashionTech Talk


There really is an app for everything.

At least 80% of women are wearing the wrong bra size, and getting fitted can be quite the awkward moment. Luckily for all you gals out there, The Natori Bra App was invented to help with your brassiere finding adventure!

Chief executive officer of Natori Co., Josie Natori dished out why she created the app:

"Customers always ask me how to find the perfect bra, so I wanted to create this app for to make it easier for women to feel comfortable and look their best. A well-fitted, supportive bra can make you look slimmer and also make your clothes fit better. Eight out of 10 women wear bras that don't fit but now finding the right bra doesn't have to be such an ordeal."

The application is as easy as pie to use. All you have to do is complete a questionnaire related to activity, attitude and bra size.

After that, the app users are recommended two to three bra options, then they are asked to click on the "Find Your Fit" calculator to get their accurate bra size.

Simple enough right?

The super cool thing is that customers can buy the suggested bras directly from their iPhone or iPad through Natori.com, or they can receive an e-mail and purchase their goods at a later date.

This app sounds soooo much better than the bra algorithm that True & Co. came up with a couple months ago because they were asking for $45 just to try on the bras.

Ready to download the FREE app? Get it here.

[Image courtesy of Natori.]

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