Checkmate! Prada Makes Chess Fashionable

8/08/2012 12:21 PM ET | Filed under: Fashion Smashion • Models • Ad Campaigns • Alexander McQueen • Prada • Anne V

Who says fashion can't be all fun and games!?

For the fall season Prada took their runway theme to heart and created a campaign featuring virtual Prada princesses playing a crazy game of chess.

As much as we love the playfulness of the campaign, Alexander McQueen did it first and a helluva lot better.

Check out the video (above) and tell us what U think!

Tags: alexander mcqueen, anne vyalitsyna, elza luijendijk, iselin steiro, madison headrick, magdalena frackowiak, prada, steven meisel, vanessa axente

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