Color us surprised!
It was just last month that Jennifer Lopez partnered up with ShoeDazzle co-founders MJ Eng and Brian Lee to launch Teeology.com, and now she's modeling the curated tees like it's her job.
J.Lo was attracted to the idea because she thought is was innovative and she loves herself a good t-shirt:
"Anything creative always piques my interest. This is a different type of online experience where you get to be involved in which designs get made. And it gives us a beeline to what people really like. I live in T-shirts when I’m not doing the red carpet. I love the sexy, casual feel and the way a good T-shirt makes you feel cool. It’s like you’re not trying too hard."
The basic collections of Teeology are priced from $20 and limited-edition items from $29. The site is free to join, and standard shipping for a single item is $4.95 or free with the purchase of two or more pieces.
Now that you've seen Jenny from the Block rock" target="_blank"> the tees will U buy one?
[Images courtesy of Teeology.]
Tags: brian lee, erica zohar, hudson jeans, jane buckingham, jeff marine, jennifer lopez, lucky, marlien rentmeester, mj eng, peter kim, shoedazzle, suzanne todd, teeology