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Bieber's Girlfriend Fragrance: 1 Bottle Sold Every 60 Seconds

| Filed under: Business BlitzJustin BieberFragranz!

justin-bieber-second-fragrance-girlfriend-ad__opt.jpg

Whaaa!?

We knew Justin Bieber's second fragrance was going to be another hit, but this is insane.

The fragrant folks at The Perfume Shop are happy to report they sell a bottle of Bieber's Girlfriend perfume every minute.

For real.

Advertising and PR manager for the brand, Michelle D'Vaz said of the scent that's literally flying off the shelves:

"With the remarkable success of JB's debut scent Someday, we are thrilled to say all records have been broken with the launch of Girlfriend. The online traffic has been remarkable and with one bottle being sold every minute it is safe to say Bieber fever is still a phenomenon!"

Understatement of the year.

With this bit of news we have to ask: when can we expect fragrance #3???

[Image courtesy of WSJ.]

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