Look out world, the Kardashians are coming at ya whether you like it or not!
The Sisters Kardashian are once again expanding their klothing empire by taking their Kollection, including their new Kardashian Kurvy line, overseas!
Come this fall, international dolls will be able to shop the line at 600 Dorothy Perkins and BHS stores in the UK, Kuwait, Turkey, Singapore and everywhere in between!
There will also be franchise stores in Thailand, the United Arab Emirates, Israel, Malaysia, Bahrain, Saudi Arabia, Qatar, Indonesia and the Philippines.
Topshop boss Sir Philip Green, who owns both retail chains, explained why he thought the Kardashians would be attractive to shoppers, saying:
"I believe our customers will love the fashion looks. They passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes. Having reviewed the product… I felt that there was an excellent fit for Dorothy Perkins."
As for promotion, the Dorothy Perkins ad campaign will launch in November and feature the three sisters in "Kardashian heaven" to appeal to women between the ages of 25-35.
Ahh, Kardashian heaven, where the streets are paved with gold and everyone has a perfect booty!
Despite the Kardashians' waning star power in America, Jupi Corp president Bruno Schiav, is confident the Kollection will perform well because of the low price point and the girls' style "resonates" in conservative countries.
This is the second phase their Kollection will go through and the third will expand into China, Russia and Brazil, so be on the lookout in those countries!
We’re so excited that their business is expanding, especially since these girls are working so hard all the time! Keep it up sistahs!
[Image via Steve Eichner/WWD.]
Tags: bhs, bruno schiav, dorothy perkins, jupi corp, kardashian kollection, kardashian kurvy, khloe kardashian, kim kardashian, kourtney kardashian, sir philip green