Anything featuring Jackie Evancho is already an immediate hit!
GUESS must have known this because the America’s Got Talent runner-up is starring in their newest "Party Rock" kids campaign!
Creative director Paul Marciano explained why they chose her:
“Jackie represents the GUESS ideal of the freedom to pursue a dream. She is amazingly talented and super focused for someone so young. It was a pleasure to work with her.”
The plantinum-selling singer was shot with fellow child models in El Lay by Elliston Lutz and Marciano. The laid-back, rock’n’roll vibe is enough to make any parent want their child draped in the “cool kid” clothes.
We love how the designs are modern, but still let kids look like kids!
We have the first of the ads here (above), but be on the lookout for more popping up in fashion mags, on buses and on billboards!
[Image via GUESS kids.]
Tags: ad campaign, america’s got talent runner up, elision lutz, guess, guess kids, guess kids fall 2012, jackie evancho, paul marciano