The grill-wearing Olympian will not only be sitting front row at Joseph Abboud's show on Thursday, he'll also be covering various fashion events for E!.
The swimmer has already said he wants to launch his own line "sooner [rather] than later."
So what will it look like? Lochte said:
"Ralph Lauren, but with a little edge to it."
It's too soon for a scandal — unless it's a nekked one. Ha!
[Image via Mr. Blue/WENN.]