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Rachel Zoe & Olivia Palermo Celebrate Piperlime's First Store

| Filed under: Fashion SmashionRachel ZoeOlivia PalermoFashion's Night Out

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This is exciting!

Piperlime opened their first-ever retail store in SoHo during Fashion's Night Out on Thursday with a little help from guest editors Rachel Zoe and Olivia Palermo.

Senior vice president and general manager of Piperlime, Jennifer Gosselin was blissful about the company's first store, saying:

"We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo. The Piperlime store brings the brand to life in a new and exciting way with an edited assortment of trends, inspiring head-to-toe looks and in-store associates to help our fashion-focused customers find styles from the brands she loves and introduce her to ones she'll love to discover."

The store is 4,000 square-feet with a modern appeal and offers everything from shoes, jewelry and bags for women by labels like Milly, Frye, Citizens of Humanity, Tinley Road, Ash and Maison Scotch.

During the event, Zoe and Palermo greeted shoppers while their men Rodger Berman and Johannes Huebl enjoyed the musical stylings of Rev Run and DJ Ruckus.

Congrats Piperlime!!

Check out photos from the event (below)!

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