It’s business as usual in Beyonce’s world!
Two years ago, the company she started with her mom Tina Knowles, Beyond Productions LLC, was acquired by Li & Fung.
In that time, Bey’s Deréon labels haven’t been doing too well, so LF is changing their direction.
That sounds familiar!
LF’s prez, Rick Darling, explained the movement, stating:
"House of Deréon has been distributed exclusively in Europe for the past two years in department and specialty stores. As part of our growing contemporary business, we are repositioning the brand in the United States. Additionally, we are continuing our successful Miss Tina business."
That’s inneresting since the original plan was to make the line more global!
At one point both House of Deréon and Deréon were making $100 million and selling in Bloomingdale's and Macy’s but the profits have fallen since then, and the lines, including Miss Tina, are carried at stores like Burlington Coat Factory and Wal-Mart.
Both Beyonce and her mom have changed the priorities in their lives over time, like everyone does, and Beyond Productions is no longer near the top.
Who can really focus on clothing sales when Blue Ivy is staring at you! C’mon!
Hopefully this dramz calms down because it’s never good when people are getting fired!
[Image via House of Deréon.]