Courteney Cox is getting friendly with Pantene!
The 48 year old has been tapped by the Procter & Gamble Co.-owned brand to be the be the hair and face of the Pantene Expert Collection, a new line of products that fights hair aging.
Cox says she's always been a fan of Pantene and even uses the AgeDefy and Advanced+ Keratin Repair shampoo and treatments herself:
"I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner."
Besides being known for her lustrous hair, P&G's marketing director, Kevin Crociata, thinks Courteney is perfect for the job, explaining:
"All women can identify with her warm and open personality and willingness to share her honest opinions on beauty and aging"
We couldn't agree more!
Cox's campaign will debut in television, print ads and in-store displays starting next month before the new products launch in November.
Check out a behind-the-scenes look a Courteney's shoot (below)!
[Images courtesy of Pantene.]
Tags: advanced keratin repair, agedefy, brand ambassador, courteney cox, kevin crociata, new face, pantene, pantene expert collection, procter and gamble co, spokeswoman