Is there anything she can't do?
J. Crew saw a massive spike in online traffic last week and it's all because of Gwyneth Paltrow and her goop-y website.
On Thursday, Gwynie posted an eight-look editorial on her lifestyle site, that featured herself modeling the latest from the retailer's fall collection and less than 24 hours later, they're site views were WAY up!
A rep for J. Crew said:
“Eight percent of all our traffic since we launched with Gwyneth is being driven by Goop. That’s amazing.”
And since it's no mystery that Gwyneth is a style queen, J. Crew president Jenna Lyons said the J. Crew crew always admired Gwyneth’s personal style:
"She has a relaxed ease and a natural sexiness, goop is a frequent online stop for me… Cool style. Cool site.”
And according to Gwynie, the feeling is mutual!
The InStyle cover girl has been a longtime fan of the retailer since she bought her first oversized grey sweater in 1992.
Check out the bombshell modeling J. Crew's chic clothing (below)!
[Images courtesy of J. Crew.]
Tags: ad campaign, fall ads, fall collection, gwyneth paltrow, instyle, j crew, jenna lyons, max factor, stubbs and wooton, thomas mason