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Gwyneth Paltrow Is Goop For J. Crew's Business!

| Filed under: Fashion SmashionGwyneth PaltrowAd CampaignsCollection's BureauJ CrewInStyle


Is there anything she can't do?

J. Crew saw a massive spike in online traffic last week and it's all because of Gwyneth Paltrow and her goop-y website.

On Thursday, Gwynie posted an eight-look editorial on her lifestyle site, that featured herself modeling the latest from the retailer's fall collection and less than 24 hours later, they're site views were WAY up!

A rep for J. Crew said:

“Eight percent of all our traffic since we launched with Gwyneth is being driven by Goop. That’s amazing.”

And since it's no mystery that Gwyneth is a style queen, J. Crew president Jenna Lyons said the J. Crew crew always admired Gwyneth’s personal style:

"She has a relaxed ease and a natural sexiness, goop is a frequent online stop for me… Cool style. Cool site.”

And according to Gwynie, the feeling is mutual!

The InStyle cover girl has been a longtime fan of the retailer since she bought her first oversized grey sweater in 1992.

Aww! Memories!!!

Check out the bombshell modeling J. Crew's chic clothing (below)!

[Images courtesy of J. Crew.]

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