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Disney Sets Up Magic Retail Kingdom Inside JCPenney!

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JCPenney will soon be the happiest place to shop on earth!

The department store announced they're partnering with Disney to set up their own shop-in-shops in at least 520 Penney's stores next fall, as part of their massive makeover.

Under the new deal, JCP will be sell merchandise designed exclusively for them and Disney theme parks, which they hope will give them a leg up on their competitors like Kohl's, Walmart and Macy's, who sell your run of the mill Disney-licensed products.

Some of the special products that will be found in the 750 to 1,100 square foot shops will include plush toys, costumes, backpacks, lunch bags, figurines, and apparel for boys, girls and babies plastered with everyone's favorite House of Mouse characters.

The JCP-Disney shops will also offer a unique experience by featuring a video wall or "mini theater" that can be programmed with trailers, cartoons and shorts. In other words parents can shop in peace while their kids sit glued to the giant screen.

The new partnership is really a win-win for both companies. JCPenney gets exclusivity and Disney doesn't have to shell out tons of money to build stand alone stores.

Hopefully that will translate into dollar signs for JCP when the boutiques open for the back to school season next year!

[Image courtesy of Disney.]

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