But, did you know the handsome Swedish heartthrob is also a fan of sausages? Yummy, thick delicious sausages!
In a new interview, talking about his role in the campaign, ASkars talks about his favorite smell and what it was like shooting the campaign with Lara Stone.
Do you have a favorite scent?
Well, I have one that’s pretty odd. I grew up in south Stockholm, and it used to be a working class neighborhood. It’s become trendy but not when I was growing up. There was this sausage factory a block away from my childhood apartment. It didn’t smell nice, like chorizo or something, it was pretty foul. Just nasty. But that smell reminds me so much of my childhood, because every morning when I was going to school I would smell that. So if I ever find myself near a sausage factory, I like it. It reminds me of my childhood.
Is there a scent that you hate?
I don't like those artificial air fresheners. They just smell so fake. It's too much. I know that it's weird to say that you don’t like the smell of those but like the smell of sausage.
Was the Calvin Klein label big in Sweden when you were growing up?
Yeah. I mean, the Kate Moss campaign was pretty huge. I remember when that came out. I mean, she was so hot. When I was a kid, there was only two state-run channels in Sweden, and there were no commercials. Now there are hundreds of channels but we still have those state-run channels, like the BBC in England, and they're still commercial free. You weren’t exposed to advertisements. It’s not like when you’re in Los Angeles and you see all these billboards, Sweden wasn't like that. There was nothing. But when you took the subway, that was one of the few places you actually saw advertisements and C.K. was the big one. I remember all the kids were running around wearing Calvin Klein underwear.
What was it like filming the Encounter campaign with Lara Stone?
[Calvin Klein has] never worked with a male actor for a fragrance before so I was honored and flattered that they asked me. I dug Lara a lot — she's really laid-back, casual, and easy-going. So when this came up and I knew [who was working] on it, and the idea behind the short film — the fact that it was going to be a short film instead of a commercial — and that it was going to be dark and cinematic and very film noir, I felt like that would be something fun to do.
How is shooting an advertising campaign different than shooting a film?
There was no dialogue, so you get to play around and create a lot of it in your head. It gave me great freedom to create a character and play around with it. The energy is interesting in a room like that because it’s very intense during the shoot; they’ll play music to help you get into a certain mood, and then it’s "cut" and you go to lunch and everyone's just chatting.
What's up with your next film project What Maisie Knew?
It's based on a Henry James novel and it basically follows a custody battle where you follow this little girl, Maisie, and her parents, played by Julianne Moore and Steve Coogan, as they divorce. Julianne’s character remarries my character but she’s not really there for her daughter. She’s a fading rock star and she's on tour a lot, so I end up taking care of her daughter a lot, and we form this relationship. It was a really special project because of this really amazing girl who plays Maisie, Onata Aprile. She's just phenomenal.