The rumors were TRUE!!
This is the fashion house's first time to use a male to sell a woman's fragrance, but President of Chanel Fragrance & Beauty Andrea d’Avack, says it's worth the $7 million they're paying Poppa Pitt.
"We believe this dynamic, modern campaign will make people think in a completely different way about No.5."
We certainly hope so!
Now it's time to sit back and count down the days until the commercial debuts on October 15th!
[Image courtesy of Sam Taylor-Wood/Chanel.]