The denim company has signed on to support JGL's open-collaborative production company, hitRECord, and its community of artists.
As part of the collaboration, Levi's will sponsor hitRECord's six city mini tour, distribute their more "polished videos" on the web and create a limited-edition piece of art.
Sounds like this affiliation is going to be hitting record over and over again!!
Check out JGL's announcement (above)!